Product Owner & Launch Lead Role
Bomi Lab · Remote - Santiago, Chile, Valparaiso Region, Chile, Concepción, Chile, Vina Del Mar, State of Minas Gerais · Remoto · Wellfound
Esta vaga é restrita a candidatos em: Chile. Cidade: Santiago. Modalidade: Remoto
Sobre a vaga
[Bomi Lab](https://www.bomilab.com/) is a Venture EdTech Builder platform that scales digital products at the intersection of education and technology. For one of our products we are looking for an expert!
[ExamHub](https://www.instagram.com/examhub.uz?stkn=MTJvYWIwaG9obnl3MA==) is an EdTech ecosystem for educators in Uzbekistan that fundamentally transforms how teachers work and earn. We take care of all the routine tasks and operational heavy lifting, turning independent teaching into a stable, highly profitable business.
We provide teachers with a steady flow of students across multiple subjects, a state-of-the-art platform, complete toolsets, and guaranteed workloads.
Now, we are scaling this proven ecosystem model to LatAm (Chile)
We are looking for a Product Owner & Launch Lead (LatAm) to drive our market entry from day one — from conducting direct competitor analysis to securing our first lead teacher, testing MVP funnels, and building the foundations to step into the Country Manager role.
What you will do:
- Conduct Direct Competitor Analysis (Secret Buyer): Enroll in and experience top competitor courses (Preuniversitarios in Chile/Colombia) to analyze their pricing, scripts, sales funnels, and value propositions.
- Build the Local Teacher Network: Build a talent network of potential tutors for PAES / Saber 11 prep and engage in active dialogues. Secure a partnership with 1 lead teacher in month one to launch the pilot. Once the hypothesis is validated after 3 months, recruit the remaining full team of educators to cover all exam subjects completely.
- Drive Teacher-Led Growth: Train teachers on our methodology, prepare them for live webinars, and guide them in generating engaging conversion content.
- Test the MVP and Funnel: Collaborate with our central team to launch localized landing pages and manage lean operations (Zoom classes, WhatsApp warm-up groups, Google Sheets tracking).
- Gather User Insights: Conduct structured interviews with customers (parents and students) to collect qualitative feedback and feed product requirements directly to our central R&D team.
- Establish Initial Operations: Identify and integrate accessible local payment methods, including installment plan structures (cuotas).
What success looks like in 3 months:
- Comprehensive analysis of 3–5 key local competitors based on direct product experience and funnel testing.
- A structured teacher talent pipeline, with 1 lead contractor teacher onboarded for the launch.
- A validated MVP: operational localized landing page and a fully functioning funnel (Webinar ➔ WhatsApp engagement ➔ Zoom classes).
- Initial student cohorts filled while achieving the target Customer Acquisition Cost (CAC).
- Clear customer feedback and insights delivered to our central R&D team to refine the product.
This is a perfect match if you:
- Have hands-on experience in the EdTech or Test-Prep ecosystem in LatAm (Chile: PAES/DEMRE; Colombia: Saber 11/ICFES).
- Possess an entrepreneurial, hands-on mindset: comfortable conducting field research, attending local events, engaging competitors, and recruiting top teaching talent directly.
- Understand Teacher-Led Growth: skilled at mentoring educators to act as brand ambassadors and conversion drivers.
- Are fluent in Spanish with a deep understanding of LatAm business culture and consumer behavior.
- Thrive in early-stage environments: capable of launching operations using lean systems (Zoom, WhatsApp, Google Sheets) before full platform automation.
What you will get:
- Full autonomy and a dedicated budget for market research, testing, and initial hiring.
- A direct path to the Country Manager (LatAm) position upon successful pilot validation.
- Strong backing from ExamHub’s central R&D team (we handle performance marketing, lead generation, and platform infrastructure).
- Remote-first working environment with a flexible schedule.
- Unlimited days-off and sick leave policy.
- Competitive compensation package
- Stock option opportunity for long-term impact.
Hiring Process:
- Pre-screen with Recruiter (30 mins)
- Tech Interview with General Manager (1 hour)
- Final Interview with Founder / Investor (30 mins)
- Reference Check & Offer